Ah, a classic tale of westward expansion. Once there was a grocery store. Nay, it wasn’t merely a grocery store. It was a veritable produce orgy. It was an Eden of obscure comestibles, packed side by side into aisles upon upon aisles of deliciousness. It seemed to be a foodie’s paradise on Earth–and all right here in Berkeley on Oregon Street.
But this promise land–this bastion of food purity, this oasis of organic in a world rapidly transforming into a desert of Safeways and Albertson’s–soon became a battle ground. The parking lot was a Prius jousting arena, the once-peaceful aisles harbored fugitives of the increasingly strict fruit-groping law and Slow Food proponents were all too quick to turn their carts on one another. Things had to change.
And so a plan was born. In the tradition of all great empires, Berkeley Bowl has conquered more land and–after fending off the attacks of neighboring citizens–will be opening a second location a bit west of San Pablo Avenue on June 4. It will be called “Berkeley Bowl West.” Upon hearing the news of their imminent journey, kumquats and Easter Egg radishes rejoiced with cries of “Westward, ho!” as organic haricots verts do-si-do’d with pomelos in anticipation. And all was, again, right in the world.
Tags:Berkeley Bowl, Manifest Destiny, Oregon Trail, Produce, west
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