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If you’re like us and think that basically everything at Starbucks sucks except what they throw enough sugar, syrup and whipped cream at ’til it’s no longer distinguishable as coffee, then take this opportunity to tell Starbucks for yourself.
Apparently they think there’s something fundamentally wrong with only having a location on every block or two; people should have access to coffee 24/7. Cue light bulb: Instant coffee! But not just regular instant—it’s Starbucks instant. Which we guess just means it tastes like sludge and it’s more expensive than a regular cup.
Starbucks seems pretty excited about it: “It’s pretty revolutionary, when you think about it. With Starbucks VIA™, great coffee can be yours anytime, anywhere. A life-altering concept, with tasty consequences, to be sure.” We’re talking about putting a packet in hot water right? Just checking.
Until October 5, Starbucks invites you to come and order their new “Via” instant coffee to see if you can taste the difference between it and their regular coffee. Even if you can (or even if you spit in the barrista’s face and tell them it tastes like charred mud) you still get a coupon for a free cup of coffee later, so everybody wins. Except maybe you, because you have to drink it.
Starbucks Instant “Via” must die! [Youtube]
Starbucks Via [Website]
Tags:coffee, free stuff, instant coffee, Starbucks, via
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Oct 7, 2009 at 1:52 pm
caferoma, there not all owned by the same emporium… The other locations where coffee is served consist mostly of privatley owned companys, the same type of companys that are started and operated enrepenurally, sigle owner. thats america!
Oct 4, 2009 at 7:54 pm
Have you ever been to Starbucks? Sure, the whole corporate thing sucks. But the coffee is so much better than anything else you can get on or around campus. Strada? Free Speech? Brewed Awakenings? They all have terrible coffee- and they’re all owned by the same emporium, in case you think you’re rooting for the little guy.