You know it’s getting time to sling out some line and reel in a new school of freshmen when the Berkeley news website starts putting up videos trumpeting Berkeley’s diversity and academic superiority and bureaucratic compassion, not to mention its, nudge nudge, gorgeous green lawns and peerless Californian sunshine. Observe! Sproul fountain spouts water. Also, people walk down streets.

Really, we applaud its ideals–among them the university’s emphasis on its holistic evaluation process, and the refutation of falsified impressions about the application procedure–but the video’s kinda the sanitized yawnfest you’d expect it to be.  But hey-at least there’s a nifty online aid Cal-culator to make it all better. Geddit?

Applying to Berkeley? [Berkeley News]