Now U C Me, Now You Don't (1)

As we’ve progressed into the so-called digital age, we as a University should exhibit the dynamism that makes us such an excellent institution. Yeah we didn’t believe that crap either – but that’s the reason that Dianne Klein, of the UC’s office of the President, gave for the recent “modernization” of the logo of the University of California.

In an unprecedented apparent disregard for the 144 year old seal that has become famous among academic circles – the open book that is truly representative of Cal students during dead week – the University of California has decided to go with a sleeker, cleaner, and more minimalistic design for all publicity purposes. If you were a fan of the older Victorian type scroll and circle, that’ll still be available for viewing pleasure on all official documents and letters. It appears that this stunt is just a marketing campaign that is supposed to make the UC campuses more attractive to the average Californian, as if the almost 400,000 collective applications received during last year’s college rush weren’t enough.

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