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The Clog wishes you a most excellent Independence Day! Now get off the internet and go consume your ass off.

Image source: Camera Slayer under Creative Commons


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A Berkeley-based “neuroresearch” company called Neurofocus claims to have found consumers’ “buy button” of sorts. So what kind of fancy shmancy science are they conducting to do such groundbreaking research? Apparently, they make consumers wear a baseball cap with 64 sensors attached and measure how their brain waves change when shown various ads. Did they say baseball cap? read more »


Berkeley caterer Ari Derfel has saved every piece of trash he has generated in the past twelve months.

All 96 cubic feet of it. And it all sits in his kitchen and living room.

Derfel started this project as a observation of his own consumption habits, but it turned into a statement against consumerism. He will eventually donate the trash to a sculptor to further enhance his statement.


“When we throw something away, what does ‘away’ mean?” Derfel said. “There’s no such thing as ‘away.’”

For Derfel, “away” means his living room.

We applaud Derfel for his clever method in combating consumerism, but we applaud him even more for putting up with what must be an awful stench.
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