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In a stroke of unparalleled brilliance, Stanford has unequivocally proven itself both eloquent and remarkably concise, at least in terms of marketing strategy. The recently released catchphrase for the upcoming football season quite flawlessly captures the spirit of not only the sport, but the school as a whole, in two simple words:
“We Work.”
Well done, Stanford. Although we seem to be alone in our approval, considering the Athletic Board has apparently expressed its discontent with the catchy little epigram. We can’t understand why anything so original and inspired could provoke the slightest degree of vexation. Sure, the current economic crisis renders it a tad on the douchey side. And taking into account an indisputable reputation for exorbitant wealth and snobbery, it might come off as mildly ironic as well.
But mostly, “We Work” is downright stupid—and, as such, hilarious.
Image Source: swanksalot under Creative Commons
Stanford football: Is the new slogan dumb, insensitive, or … ??? (I can’t think of a third option) [CollegeSportsHotline]
Tags:" dumb, "We Work, idiotic, really?, Stanford football
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