As promised, the Clog is giving you the low-down on a preview of the kick-off for massive fund raising effort for Cal football.

Cal dreams of expanding the school’s $50 million sports endowment to a whopping $1 billion in the next 30 years. Criminy. Before you start creating your “1,000,000 strong for keeping UC fees down” Facebook groups, worry not–Cal plans to hit up the wealthiest among us as their first step to big, fat checks. And what faster way towards $1 billion than a little piece of property in the Cal stadium? We’re talking individual seats for up to $225,000 each. As usual, these monied football fans’ first-class section includes complimentary food, parking (a privelege for which most Berkeleyans would give up their first-born) and lounge access. read more »