A Berkeley-based “neuroresearch” company called Neurofocus claims to have found consumers’ “buy button” of sorts. So what kind of fancy shmancy science are they conducting to do such groundbreaking research? Apparently, they make consumers wear a baseball cap with 64 sensors attached and measure how their brain waves change when shown various ads. Did they say baseball cap? read more »
A group of researchers that includes two Berkeley scientists is running a long-term neuroscience study hoping to change the law when it comes to the punishment of minors. read more »
Posted by Jill Cowan on Thursday, April 17, 2008 07:48 pm
Last night the Cognitive Science Student Association put on its annual Feel Dead Brains, an “interactive talk for any and everyone who is interested” in the Valley Life Sciences Building. Fortunately for those of us fidgeting with anticipation, waiting to feel the primal rush of having the seat of a human someone’s every thought and emotion at our fingertips, the lecture hall where the event took place was far from packed. We guess the thoroughly plebeian title just didn’t fool as many people as the CSSA thought it would …
We certainly felt part of the scientific elite, listening to featured speaker, grad student Bradley Voytek, as he outlined basics of neuroscience and cracked jokes that only a neurosurgeon would ever, ever think to crack. It was kind of endearing, really. read more »
Milan Moravec: University of California President Yudof Approves $3,000,000 to Outsource UCB Chancellor’s Job The UC President has a UCB Chancellor...
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Albert K: Hey, name used without permission? By the way, feel free to interview or ask for a picture. I don’t like being quoted without an...
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