Normally the Clog doesn’t buy into PR gimmicks, but we can never resist mocking something. When a delightfully deserving PR gimmick falls into our laps, then we’ve hit paydirt.

This week we received an e-mail from Diana, a marketing/PR coordinator for Yardbarker.com. For a moment we thought we happened upon a great tip, even better than learning of Nate Longshore’s blog:

Marshawn (Lynch) just put up his first post (on his Yardbarker blog) the other day, and, well, it’s pretty awesome. As a Cal alum, I think the students would really enjoy checking out his blog, so I’m writing again to see if we can work together to get the word out to them.

Intriguing … Diana continues with her forthrightness:
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