Oh no you didn’t! Looks like fashion mag BARE has some competition: Chiq Magazine.

We came across the chalked advert for Chiq’s first meeting only because of its tagline: “UCB’s 1st Health, beauty + lifestyle magazine” (sic). Not exactly fashion, but we know BARE covers beauty too.

But that’s not our gripe. The proof is in the spelling. “Chiq,” with a q? Does that mean it’s pronounced “chic” or “chick”? Or is it supposed to be a confusing amalgamation of both? In case, we’re pretty sure that anyone who would honestly refer to herself as a “chick” is surely not chic.

Image Source: onlinewoman under Creative Commons
Chiq Magazine [Website]

Savanna said:
Nov 19, 2009 at 10:50 pm

Obviously it is a play on the word CHIC!!! Its really not that complicated… I would expect anyone from Berkeley to get that!

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