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New Restaurant Moves Into Telegraph Dead Zone

Posted By Ruby Elizabeth Lee On Mar 31, 2010 @ 9:49 pm In News | Comments Disabled

maozFor those of you unfamiliar with the curse of Telegraph Avenue and Channing Way, there appears to be a patch of inarable land, so-to-speak, where no business can successfully sprout. Last year we saw some …  unique [1] establishments test out the waters of this business dead zone.

Maoz [2]–a vegetarian Mediterranean restaurant–is the latest brave soul to move in, hoping to break the streak of business busts. At least their menu selection (falafel sandwiches, Belgian fries, eggplant, Babaganoush) looks a little more promising than cereal sandwiches [1] and gourmet cream puffs …

With locations throughout the US, continental Europe and the UK, Moaz is basically the Chipotle of falafel: fresh ingredients, made to order. Their “Meal Deals” (sandwich, fries, beverage) run a bit on the pricey side ($8.00+), but they do have a complimentary salad bar. And judging by our sample on our way home, their falafel is worth every penny.

More importantly, the place is hip and chic: think Pink Berry meets Starbucks. And honestly, Berkeley could use another vegetarian restaurant, there’s certainly a market for it here. Healthy fast food [2]? If Smart Alec’s is any indication, this place might just break the Channing curse.

Maoz [Website [2]]

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URL to article: http://clog.dailycal.org/2010/03/31/new-restaurant-moves-into-telegraph-dead-zone/

URLs in this post:

[1] unique: http://clog.dailycal.org/2008/10/16/yum-yums-moolicious-is-no-cereal-killer/

[2] Maoz: http://www.maozusa.com/

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