i scream

“Let’s get licking!”

To clarify, those are Ben Cohen’s words, not ours, and to clarify further, he said them at the grand re-opening of Berkeley’s Ben & Jerry’s ice cream shop.

Hmmm, you might be thinking, Ben Cohen … Ben & Jerry’s … could it be?

Yes, readers, whether or not you were aware of it, the Ben of Ben & Jerry’s was here in Berkeley just the other day. If you can’t believe that you missed his speech on fair trade, or finding out his favorite flavor (Cherry Garcia), you’re in luck, because the Clog most certainly didn’t and we’re happy to tell you what went down at 2130 Center Street.

Essentially, Mr. Cohen was happy to tell us that Ben and Jerry’s will be the first ice cream company to become a 100% fair trade company (by 2013) — meaning the product (the ice cream) won’t be sold for a price that is lower than the cost of production. This means we Chocolate Fudge Brownie lovers might have to shell out a few extra pennies per pint, but those pennies can, collectively, make a huge read more »